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"Omnichannel Strategies for Driving Profitability Across Multiple Channels from Pre- to Post-Purchase"

The days of rapid online growth, lower operational costs and predictable customer behaviours are long gone

Most retailers and brands are trying to improve the performance of each channel by offering the best possible mix
of inventory, price, promotion and service at the lowest possible management cost. This is the current omnichannel model but the real goal may be missed – the value of optimising every channel as part of a unified commerce model.

In this report we examine the latest strategies for e-commerce retailers driving profitability across multiple channels from pre- to post-purchase. 

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